Okay, NikeGround is indeed an elaborate (very elaborate) hoax pulled off by media performance group 0100101110101101.ORG .

Bravo, boys and girls. Bravo!

I'm still not buying their sneakers... and not just because I don't wear sneakers. I wouldn't buy Nike combat boots either. ;) Could you imagine?

[Thanks to Amanda Womack for the heads-up.]