A few pics from the Shades Optical opening reception last night in suburban Detroit:



The Blink interface (below) allows customers to easily capture their own image to compare different frames from different angles, and solves the problem of squinting at oneself in a mirror with uncorrected vision.





The flower graphics, designed by Eric Carlson, are composed of repeated silhouettes of sunglasses, and the sign, er... "giant red iPod" features a version of Blink to engage pedestrians.


[all photos by Doug Kohnen/o2 Creative Solutions]