Interesting new selective hearing devices- Great concept that has no doubt gone through all of our minds as we attempt to exchange ideas, in a crowded bar- over the sound of others doing the same.

Will probably take out the type of noises I most enjoy as I walk down the street.
(Appreciating my 12k day)

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"Social noise has tripled since the 1980s and most people struggle on a regular basis to have conversations in noisy places," said Neil Thomas, RNID's Head of Product Development. "These products demonstrate a massive potential for everyone to control and enhance their hearing."

The exhibit features personal hearing devices, such as aids that enhance conversational speech or filter out ambient noise in a crowded bar.

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Next step: Leave the ambient noise in- Cut the mindless rants of the people around you...

Smile and nod.