"Most of them may think of themselves as cultural consumers, but that’s just a role they’ve surrendered to. There’s no such thing as a cultural consumer. Culture isn’t consumed, it’s lived. Like the culture growing in a petri dish — it’s a living, growing, mutating thing. You are either in it or you’re not."
-Douglas Rushkoff, interviewed in Flavorwire on his new book Life Inc.
Amen.
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