Catering to the lowest common denominator? New software enables Macs to run Windows.

"Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple's superior hardware now that we use Intel processors," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "We think Boot Camp makes the Mac even more appealing to Windows users considering making the switch."

In other news, Apple's stock was up by 5.5% within an hour of the announcement.