The Pink Project

The Pink Project is an art installation created to raise awareness and funds for rebuilding in New Orleans. It consists of 150 disassembled tangram-based, pink-clad structures placed within 14 city blocks in the Lower Ninth Ward.


From Archinect:
While filming on a set in New Orleans, actor Brad Pitt became seduced by the powerful image of a pink-clad CGI house within the lush Louisiana surroundings. He saw the pink structure as a metaphor, representing the future of renewed housing for those displaced by the recent disasters.

With the vision fresh in his mind, he picked up the phone and described the concept to the Los Angeles office of Graft. A hurried telephone conversation was followed by a lengthy brainstorming session over a number of bottles of Pinot Noir. The master plan was confirmed, and work began the next morning.


Make it Right is a non-profit organization, founded by Brad Pitt, to act as a catalyst for redevelopment of the Lower Ninth Ward. The organization emphasizes Cradle to Cradle ideals, healthy living, and quality design.


The ultimate goal of The Pink Project is to transfer the attention received via the bold art installation into a fund raising effort to build actual homes to replace the 150 structures, rebuilding the Lower Ninth Ward community. The Make it Right website has implemented an innovative donation tool allowing visitors from anywhere in the world to visit the site, virtually, and maneuver a house to purchase specific elements to donate to the community, eventually building up the inventory required to construct all 150 homes. For the homes, Graft and Pitt commissioned designs from 13 architects representing local, national, and international perspectives.