Saturday, November 07, 2009

Nice Collective Time Machine

For their Fall 2009 runway debut entitled Time Machine, San Francisco's Nice Collective plunged into the murky dreamscapes of H. G. Wells, Chris Marker and Terry Gillian-offering a distopic, but euphoric vision of blurred timelines and epochs. Time Machine presents the full realization of the brand's ethos, which is less about clothes than the creation of a full immersive experience. The specially designed runway/installation was the joint collaboration of Nice Collective and friends, who labored with a full team for over three months on the complex schematics. Assembled from hand picked materials (including a salvaged turn of the century carriage, aged steel, antique leather and burnt wood), the resulting environment provided a timely homage to the fashion spectacles of the early nineties.

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