Monday, December 08, 2008

Artois: Le Passage

This stunning animation for Stella Artois was created by Alphabetical Order.

Le Passage is an interactive animated short film inspired by early 20th poster design and constructivist cell animation.

The film guides you through the content of the site. The story is told through a character representing the Artois brewmaster, as he takes a typographical journey through the world of Artois on a quest to fill his chalice with the fabled Artois liquid.

The Stella website is also wonderful - like the opening titles of a Jean-Pierre Jeunet film.

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