Yesterday's post about Prada's new Obvious Classics #1 tees triggered a bit of discussion over at Archinect.

As a long-time fan of Both Prada and AMO/OMA, I really want this to be brilliant... but the more I look at this project the more disappointed I am that not only is the concept tired and flimsy, but terribly executed. If they just made some shirts with snarky slogans, nobody would give it a second thought. However, the audacious name and long-winded explanation invites critical discourse with open arms, and this would be ripped to shreds even in a first semester design studio.