Monday, January 19, 2009

Detroit Auto Show on Core77

I served as Core77's insider correspondent for the North American International Auto Show once again this year. Designing three press events for three different clients, I was a little busy and still owe Core a couple Clogger posts - but, we do have a gallery up you can check out right here.

Audi exhibit

Ford Mustang Shelby GT 500
Ford Mustang Shelby GT 500

Chrysler 200C
Chrylser 200C Concept

Mercedes McLaren SLR Stirling Moss
Mercedes McLaren SLR Stirling Moss

Bethany and David
Ms. Toybreaker and David Blunk II at Designer's Night

As expected, it was possibly the weirdest auto show ever. There weren't any fantastical, jaw-dropping concepts like the Mazda Furai and Taiki concepts from last year, but everyone and their mother had an electric concept car. It's hard to say how much was vaporware and how much was real, but everyone from the Big 3 to start-ups had battery-powered cars of the future on display. [If you know me, you know I'm a Thom Mayne style punk-rock environmentalist who hates greenwashing with an acute passion, and is far more interested in cradle-to-grave impact than granola marketing. Unfortunately, anything with a battery pack is way more evil to the planet in the long view than keeping your existing gasoline car running.]

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