Objectified to Premier at SxSW

Gary Hustwit, director of the documentary Helvetica has finished his next film which is set to debut at the SxSW Film Festival in March.

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

The film's website also reports that special screenings will be scheduled in San Francisco, Chicago, New York and London.