Monday, October 22, 2007

"The slowest car we've ever built"

Audi's beautiful new R8 advert.

"We wanted to make a film which made the process of constructing an R8 as beautiful as the car itself," explains Richard McGrann [of BBH.] The effect captures the workers' movement through time -- each frame measures a point in time compressed into one shot. Filming took place over eight days in Germany, with each frame requiring a minimum of 20 different shots and four layers to achieve the unique visual effect.

Related: R8 on the Nurburgring

[via GermanCarBlog]

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