Friday, October 05, 2007

Bravia KozyNDan Bunnies

Why does that Bravia ad look so familiar? Oh, right... KozyNDan did it years ago.

Here's what they say:
Its hard to think that people at Passion Pictures did not have this early panoramic of ours in mind when they created this new spot for the SONY Bravia line.

To add insult to injury, someone from Passion Pictures contacted us almost two years ago asking to see samples of our work (including this panoramic) as they were interested in working with us. We sent them samples and then heard nothing from them ever again. (It should be noted though, that the more likely culprit is the ad firm who hired Passion Pictures, Fallon.)

Still, its a clever ad.

Related: the original Bunny Tsunami for Giant Robot

It's not like KozyNDan are so outside of mainstream media that nobody would eventually notice. I still love the ad, but this certainly takes some of the magic away. I've seen it happen so many times at big agencies - there is little regard for the line between inspiration and flat-out plagiarism, and often a complete lack of conscience or even understanding why it's wrong. (Some people call it "business", but psychiatrists call this kind of behavior "psychopathy".)

Also related: Lebbeus Woods vs. 12 Monkeys

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